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Fast-growing SaaS company, Workhorse, chooses the AWS platform to support client demand internationally.
An innovative, modular system, Workhorse is unlike most other business software products. Designed chiefly for the SME market, Workhorse is custom business management software at a SaaS price. Managing Director, Alastair Badman, developed Workhorse to kick down the barriers of entry for smaller companies who have unique propositions and the same complex needs as bigger businesses, but not the big business budgets.
“Most people we speak to are struggling with systems that no longer meet their needs. Small business owners are spending incalculable numbers of hours chasing their tails to see where the sales figures are from multiple channels, tally up the inventory, purchase orders, project management, and more. The needs are endless but hours in the day aren’t. Typically, they are jumping from spreadsheets and manual processes, to systems that don’t talk to each other. They must double enter data in order to be able to run a marketing campaign in a separate system, or to simply run an end-of-month report. For many, they know they would be better off with an integrated system but they think it will take too much time (that they don’t have!) or it would cost the earth,” explained Alastair Badman.
“They are taken aback by the fact that in two weeks they can get a system designed uniquely for them, following their processes, that grows with their business from only £395+VAT per month. The cherry on the cake is that they can try their custom-built system before they buy it, with no obligation!
With functionality and modules covering the spectrum of business requirements, means it is perfectly adaptable to any type of business. Workhorse overs everything from order and inventory management, CRM and purchasing to scheduling and project management. Workhorse is now being used by SME businesses across multiple sectors. From accountancy practices to manufacturing and marketing agencies to contract furniture, training and retail, to name but a few.
“We are proud to be APN Technology Partners. It is the robust nature of the Amazon framework that gives us what we need. We are continually innovating. Driving and developing such a highly-customisable and flexible system means we need a well-architected framework that delivers high availability and leading-edge security best practice, to ensure that our clients’ customer data is secure, while their business runs efficiently,” commented Alastair Badman.
Workhorse completed its first round of funding at the beginning of 2018 and is close to finalising a second round to enable the next stage of development and growth in 2019.